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Search Engine Marketing refers to harnessing the capabilities of the internet search engines to enhance the online presence of the business. It encompasses the use of paid sources to get the maximum number of users to visit your site. A reliable marketing tool, SEM serves as a quick, simple and cost-effective solution to get a steady flow of traffic on your website. It is the perfect strategy if the business is not getting enough traffic organically, with the help of conventional SEO techniques alone. With SEM, the search engine optimization techniques are used in combination with the paid advertising strategies to get speedy and effective results for the business.

Softzclub is a renowned Search Engine Marketing agency that brings end-to-end services to give your business the winning edge. With these services, you can avail the benefits of optimum business leverage at low costs and low risk. Rather than following a standard approach for each client, we design a custom SEM strategy to get the best results considering the constraints, requirements, and objectives of your business.

SEM
SEM

CAMPAIGN STRATEGY

Set up your SEM campaigns on Google Adwords, Bing Ads, YouTube and other search engines. Define campaign goals, create conversion tracking in Google Analytics, geo-target your campaigns and drive targeted traffic to your website at the lowest cost-per-click possible.

KEYWORD RESEARCH

Find low-cost, high-converting keywords that your customers regularly use to find your business online. Set budgets, manage pay-per-click (PPC) keyword bids, and keyword match types to maximize your share of voice on the best performing search phrases.

A/B TESTING

Tap into our in-house digital copywriting team to create winning copy for your SEM text ads that are on brand, on message, and designed to convert. Use proper calls-to-action and emotional triggers to generate more click-throughs. AB test your ad copy for the best conversion and response rates.

TRACKING & TOOLS

Set up campaign conversion and revenue tracking in Google Analytics, as well as other third-party tools, to get real-time data for optimization. Create dashboard reports to pull API data from various tools and platforms and continuously optimize existing campaigns for maximum ROI.

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